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Food Photoshoot Creative Direction
Food Photoshoot Creative Direction
A curated look at my role in planning, styling, and directing food and beverage photoshoots—partnering with chefs, photographers, and creative teams to capture crave-worthy visuals across editorial and branded campaigns.
Brand collaborations featured in this lookbook:
Brand collaborations featured in this lookbook:
Central Market – Led shoot planning and content direction to support seasonal campaigns and digital promotions for this beloved Texas-based grocer.
Stephanie Greenwood – Collaborated on styled shoots and promotional content for food and lifestyle brands including Salty Girl Salts, Pennington Studio, and Kelsey Foster Photography.
Solo Stove – Provided art direction and assistant styling support for a branded cookbook shoot, photographed by Kelsey Foster and styled by Stephanie Greenwood.
Social Media Marketing
Social Media Marketing
From campaign launches to daily storytelling, I’ve developed and managed social media strategies for restaurants, startups, and national brands. I’ve grown engaged communities across Instagram, Facebook, Twitter, and Pinterest—creating platform-specific content, managing editorial calendars, and leading brand voice and community engagement efforts.
Email Marketing
Email Marketing
I’ve created and optimized drip campaigns, welcome journeys, newsletters, and promotional sends that drive results. My email work has increased open rates, boosted redemptions, and helped brands build long-term loyalty—whether through seasonal product pushes or content-driven nurturing strategies.
Blogger & Influencer Marketing
Blogger & Influencer Marketing
With over a decade of food blogging under my belt, I’ve been both the partner and the planner in influencer collaborations. I’ve created influencer campaigns, negotiated placements, and managed giveaway activations—while also being an ambassador for brands likeVisit Irving, Masienda, and a longtime contributor to Dallas Food Nerd.
Content Marketing
Content Marketing
I’ve crafted blogs, eBooks, social copy, infographics, product descriptions, case studies, and educational assets across industries. Whether I’m breaking down a telecom solution for an SMB buyer or making a seasonal menu item feel essential, I center clarity and connection in every piece of content.
Content Strategy
Content Strategy
Campaign planning, tone and voice guides, UX copy frameworks, and multi-channel content systems are all part of my toolkit. I’ve mapped user journeys, written onboarding flows, and developed technical user guides for everything from data analysis platforms to EV charging software.
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