Embedded Files
My story begins on a rainy night
My story begins on a rainy night
I dragged myself and my 9-year-old-dramatic-hunger-monster into my parent's bedroom and asked if they could order pizza.
They said no.
"But can't you just taste that Italian sausage and gooey cheese??"
I mimed a cheese-pull bite, stretching my little arm as far as it could go.
"Tara," my mom sighed, "go get ready for bed." As soon as she thought I was out of earshot, she added, "Dad, go call Pizza Hut."
It was the first time I remember realizing that choosing my words (and my actions) could sell an idea.
Coincidentally, it was also the first time I understood how to tailor a message to the right audience. My mom was several months pregnant.
Turns out, selling the right idea to the right audience is a skill that stuck...so much so that I eventually was a copywriter on the Pizza Hut account. You could say that was large-pizza-sized-circular moment.
Professional Work
Professional Work
Content Strategist (Contract)
Freelance| June 2024 - Current | Remote
Content Strategist (Contract)
Freelance| June 2024 - Current | Remote
UX Content Designer
Capital One | August 2022 - April 2024 | Plano, TX
UX Content Designer
Capital One | August 2022 - April 2024 | Plano, TX
Sr. Digital Marketing Specialist
Central Market (H-E-B) | February 2019 - August 2022 | Dallas, TX
Sr. Digital Marketing Specialist
Central Market (H-E-B) | February 2019 - August 2022 | Dallas, TX
Marketing Director
Congressional Campaigns | July 2017 - January 2019 | Denton, TX
Marketing Director
Congressional Campaigns | July 2017 - January 2019 | Denton, TX
Content Marketing Manager
Fonality, later NetFortris | May 2015 - November 2017 | Plano, TX
ReachLocal | March 2012 - May 2015 | Plano, TX
Content Marketing Manager
Fonality, later NetFortris | May 2015 - November 2017 | Plano, TX
ReachLocal | March 2012 - May 2015 | Plano, TX
Copywriter
imc2| May 2007 - March 2012 | Dallas, TX
Copywriter
imc2| May 2007 - March 2012 | Dallas, TX
Education
Education
BA, English Communication Arts
St. Mary's University, 2007 | San Antonio, TX
BA, English Communication Arts
St. Mary's University, 2007 | San Antonio, TX
Certifications
Certifications
CS50, Harvard University
Inbound Certification, Hubspot
UX Design Certificate, Google
Community Organizations
Community Organizations
Les Dames d'Escoffier International
Dallas Food Nerd
Technical Skills
Technical Skills
Content Strategy
Customer journey mapping, content audits, content calendars
Digital Marketing
Social media management, Email marketing campaigns, SEM/SEO, Meta Ads
Data Analysis & Reporting
Analyzing performance metrics, A/B testing, optimizing content ROI
UX Writing & Research
Documentation, user-friendly guides, website copy, user research
Campaign Development
Multi-channel, thematic planning, cross-functional collaboration
Brand Development
Voice creation and refinement, rebranding projects, strategic positioning
Visual Content
Photoshoot direction, food & beverage styling, video editing, infographic creation, wireframing
Interpersonal Skills
Interpersonal Skills
Creative Problem-Solving
Finding practical solutions to tricky challenges by combining creative thinking with strategic approaches
Clear Communication
Breaking down technical or abstract ideas into straightforward, relatable content
Collaboration
Working closely with teams across sales, design, product, and engineering to get things done
Flexibility
Staying steady and productive when things get busy or priorities shift unexpectedly
Leadership
Guiding team members, sharing ideas with leadership, and keeping everyone on the same page
Empathy
Tuning into what people need and creating content that speaks to them
Software & Tools
Software & Tools
Design & Editing
Figma, Canva, Photoshop, Premiere Pro, iMovie, Meta Edits
Project Management
Asana, Jira, Notion, Wrike, Trello, Basecamp
Collaboration & Communication
FigJam, Miro, Dropbox, Google Workspace, Microsoft 365, Slack
Marketing & Operations
HubSpot, Salesforce Marketing Cloud, Meta Ads Manager
AI & Automation
OpenAI, Claude, Perplexity, Make, Canva AI
You can find me in the kitchen when I'm not at my computer
Google Sites
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