my Experience

MY STORY BEGINS on a rainy night

I dragged myself and my 9-year-old-dramatic-hunger-monster into my parent's bedroom and asked if they could order pizza.

They said no.

"But can't you just taste that Italian sausage and gooey cheese??"

I mimed a cheese-pull bite, stretching my little arm as far as it could go.

"Tara," my mom sighed, "go get ready for bed." As soon as she thought I was out of earshot, she added, "Dad, go call Pizza Hut."

It was the first time I remember realizing that choosing my words—and my actions—could sell an idea.

Coincidentally, it was also the first time I understood how to tailor a message to the right audience. My mom was several months pregnant.

Turns out, selling the right idea to the right audience is a skill that stuck—so much so that I eventually was a copywriter on the Pizza Hut account. You could say that was totally a full-circle moment.

PROfessional Work

Creative Strategist (Contract)

Inertia Labs | June 2024 - Current | Remote

UX Content Designer

Capital One | August 2022 - April 2024 | Plano, TX

Sr. Digital Marketing Specialist

Central Market (H-E-B) | February 2019 - August 2022 | Dallas, TX

Marketing Director

Congressional Campaigns | July 2017 - January 2019 | Denton, TX

Content Marketing Manager

Fonality, later NetFortris | May 2015 - November 2017 | Plano, TX

ReachLocal | March 2012 - May 2015 | Plano, TX

Copywriter

imc2| May 2007 - March 2012 | Dallas, TX

EDUCATION

BA, English Communication Arts

St. Mary's University, 2007 | San Antonio, TX

Certifications

CS50, Harvard University

Inbound Certification, Hubspot

UX Design Certificate, Google

Toolkit

Technical Skills

Content Strategy
Customer journey mapping, content audits, content calendars

Digital Marketing
Social media management, Email marketing campaigns, SEM, Meta Ads

Data Analysis & Reporting
Analyzing performance metrics, A/B testing, optimizing content ROI

UX Writing & Research
Documentation, user-friendly guides, website copy, user research

Campaign Development
Multi-channel, thematic planning, cross-functional collaboration

Brand Development
Voice creation and refinement, rebranding projects, strategic positioning

Visual Content
Directing photoshoots, video editing, infographic creation

Leadership & Communication

Creative Problem-Solving
Finding practical solutions to tricky challenges by combining creative thinking with strategic approaches.

Clear Communication
Breaking down technical or abstract ideas into straightforward, relatable content.

Collaboration
Working closely with teams across sales, design, product, and engineering to get things done.

Flexibility
Staying steady and productive when things get busy or priorities shift unexpectedly.

Leadership
Guiding team members, sharing ideas with leadership, and keeping everyone on the same page.

Empathy
Tuning into what people need and creating content that speaks to them.

Google Sites

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